Paddy Power Proves There’s No Such Things as Bad Publicity in iGaming
Posted: March 6, 2015
Updated: October 6, 2017
In the iGaming business every kind of publicity works as Paddy Power’s ad clearly shows.
UK gambling laws, in order to protect consumers.
This particular gruesome promotion tripled complaints and even got ahead of the Bookings ad that riled folks too but had to settle for second place in the bad publicity prize slot. Guy Parker, head of ASA said that social media was to blame, not Paddy Power, stating that “2014 was the year social media came into its own in making it easier than ever to lodge complaints en masse”. And although ASA banned the add, too late, Paddy Power got all the publicity it needed, free of cost.
Who’s next? Paddy Power gets ready to bet on Bruce Jenner’s Sex Change
A mobile betting sites .
Nearly a year after the promotion,Paddy Power is at it again. It is currently being spurred on by launching another infamous publicity stunt by asking online bettors to wager on what name name Bruce Jenner will take when he becomes all female. So you bet it’s downright true the old iGaming saying “There is no such thing as bad publicity”.
