Messi’s Ambassadorial Roles – A New Partnership
Posted: June 15, 2021
Updated: June 15, 2021
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Messi might be the perfect choice for the ambassadorial roles for Hard Rock International
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HRI celebrates its 50th anniversary this year
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Here is what we know about the partnership so far
image via Quotepark
We know that many football players have their own relationships with gambling – many of them love sports betting, poker, and other types of wagering. But with Messi, this connection is a bit different: he now has ambassadorial roles with a huge gaming firm.
For those who like to gamble from time to time, we do not have to go into details about Hard Rock International. Of course, the fans of rock music are also familiar with the name, since they have their famous cafés and amazing hotels all over the world. But their casinos are also something to be ed by. However, even these great gaming, entertainment, and hospitality units need their own branding. And the company is really good in that field! Probably that is why they thought that they need a beloved, famous and talented person as a brand ambassador. And they did find the right one with Lionel Messi, who from now on will have ambassadorial roles with Hard Rock International.
Messi and gambling
We know about several know about famous players, like Eidur Gudjohnsen, Wayne Rooney, Matthew Etherington, and Kyle Lafferty, who had gambling problems – just to name a few. However, Lionel Messi has never been one of them. Of course, we can hear from time to time that he visits some casinos. But he only does it for fun. Maybe that is one major thing that made him the perfect choice for this respectful role. But what else did the HRI have in mind when choosing Messi for the ambassadorial roles? Let us get to that!
A new partnership
According to SBC Americas, Lionel Messi just became the first athlete ever to partner up with HRI. It is now official, that they signed a five-year contract so that Messi will have ambassadorial roles worldwide. And you might ask: why now? Well, 2021 is the year of the 50th anniversary of the famous company. All in all, it is no surprise at all, that the agreement is a huge deal for not only the firm but Messi himself as well.
He even commented on the partnership: “I am honored to partner with such a renowned brand as Hard Rock, and even more so at this historic moment – its 50th anniversary. (…) Sports and music are an integral part of my life, a perfect combination between my profession and my leisure time. Uniting both is a great success, and I am very happy that they have counted on me for this special outcome. It is an honor to be the first athlete to partner with a brand that has a history of teaming with music legends.”
Messi’s ambassadorial roles
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